Advertising formats for almost any audience, place or journey

Outdoor advertising covers far more than a roadside billboard. People encounter advertising while they travel, shop, work, exercise, socialise and watch television, creating different opportunities for reach, repetition, proximity and attention.

The useful starting point is where the audience actually spends time and what the campaign needs to achieve. Media availability, buying rules and costs vary by format, so the plan should be built around audience, location, timing, creative and budget.