01
Audience definition
Clarify priority groups, behavioural context and where OOH can add useful reach or presence.
OOH media planning and buying
Outdoor media planning built around where your audience actually moves
Turn a campaign brief into a clear OOH plan covering audience, geography, formats, availability, timing, costs and creative delivery.
From audience and geography to booked sites and live dates
Evidence-led
Audience and location considered together
Market-wide
Relevant options compared
Practical
A plan that can be delivered
A connected planning process
The media schedule is the result, not the starting point
Effective OOH media planning starts by defining who the campaign needs to reach and what has to change as a result. Geography, movement, context and repetition then shape the formats and locations worth considering.
DOOH Media plans and buys campaigns across local, regional and national markets. Recommendations take account of real availability, creative requirements and budget so the final plan remains ambitious but usable.
What goes into the plan
Connect strategic choices to campaign delivery
A good plan makes the reasoning visible and gives every stakeholder a clear route to launch.
02
Geographic planning
Balance national coverage, priority regions, local catchments and individual high-value locations.
03
Media buying
Check availability, compare packages and secure suitable inventory across relevant media owners.
04
Creative and production
Plan sizes, formats, motion requirements and lead times early enough to avoid delivery compromises.
A clear route from brief to live campaign
A media plan you can understand and challenge
1
Brief
Agree objectives, audience, geography, budget, timing and evaluation needs.
2
Research
Review environments, formats, audiences, availability and practical constraints.
3
Recommend
Present a reasoned plan with clear roles for each selected format.
4
Activate
Book media, coordinate artwork, confirm live dates and organise reporting.
Clarity at every stage
Know why each location and format is being recommended
Outdoor media can become confusing when schedules contain many owners, formats and buying conventions. DOOH Media keeps the rationale visible so decisions remain tied to the audience and campaign objective.
Talk through the optionsUseful questions
OOH planning and buying questions
What information do you need for an OOH brief?
Audience, locations, dates, available budget, campaign objective and any existing creative are the most useful starting points.
Do you buy the media as well as plan it?
Yes. Planning and media buying can be handled together, including availability checks and coordination with media owners.
Can you work to a fixed budget?
Yes. The plan can compare practical routes within a defined budget and explain the trade-offs between reach, frequency, format and geography.
How far ahead should an outdoor campaign be planned?
Lead time varies by format and demand. Earlier planning gives more choice, especially for premium locations, bespoke production and multi-format campaigns.
Ready when you are
Turn your brief into a practical outdoor media plan
Share the audience, locations, dates and budget you are working with. We will help you shape the next decision.
Start a campaign conversation