01
Pitch and strategy support
Add credible OOH thinking, indicative formats and planning logic during an opportunity or pitch.
An OOH partner for agencies
Specialist outdoor advertising support that fits around your agency
Bring experienced OOH planning, buying, creative and delivery into a client brief without adding unnecessary layers or competing for the wider relationship.
Flexible specialist support for pitches, plans and live campaigns
Collaborative
Work visibly or behind the scenes
Specialist
OOH knowledge added when needed
Responsive
Direct contact with the delivery team
Extend capability without extending the chain
Use DOOH Media as the outdoor specialist inside the wider campaign team
Agencies often need deep OOH knowledge for a pitch, planning exercise or live campaign without building a permanent specialist department. DOOH Media can provide that expertise while respecting the agency’s role and client relationship.
Support can range from an availability check or media recommendation to complete planning, buying, creative coordination and reporting. The working model is agreed around the brief.
Agency support models
Bring in the right level of OOH support
The collaboration can be adapted to the agency, client and stage of the campaign.
02
Media planning and buying
Develop and activate the outdoor element within a wider cross-channel plan.
03
Creative coordination
Translate campaign assets across OOH formats and manage specifications with the selected networks.
04
White-label delivery
Provide specialist support behind the agency where that best protects the client experience.
A clear route from brief to live campaign
A working model agreed from the start
1
Align
Confirm roles, client visibility, deadlines, commercial structure and required outputs.
2
Contribute
Bring OOH research, planning and format expertise into the wider response.
3
Activate
Coordinate buying, creative delivery and media-owner requirements.
4
Report
Return campaign information in a format that supports the agency’s client communication.
Protect the relationship
Specialist input should make the agency look stronger
DOOH Media can collaborate directly with stakeholders or operate behind the agency. The aim is to improve the outdoor recommendation and delivery while keeping ownership and communication clear.
Talk through the optionsUseful questions
Agency partnership questions
Can you work white-label?
Yes. The level of client visibility and communication can be agreed around the agency relationship.
Can you help before a pitch is won?
Yes. Scope, timing and commercial arrangements can be agreed for pitch-stage research and planning support.
Can you manage multiple media owners?
Yes. Planning, availability, booking and delivery can be coordinated across relevant partners.
Do you only support digital OOH?
No. Recommendations can include traditional and digital formats according to the campaign brief.
Ready when you are
Add an OOH specialist to the next brief
Tell us where the campaign stands and how you want the partnership to work. We will shape the support around your team.
Start a campaign conversation