01
Creative concept
Shape a simple, ownable visual idea around the campaign message and intended audience.
OOH creative and billboard design
Outdoor advertising creative designed for the way people really see it
Develop clear, distinctive billboard and digital OOH artwork that works at the right distance, speed, dwell time and screen format.
Creative built for real OOH viewing conditions
Format-aware
Designed for distance and dwell time
Collaborative
From supplied assets or a new concept
Ready to run
Artwork prepared to media specifications
Design for the environment
A strong social post is not automatically a strong billboard
Outdoor advertising is often seen for only a few seconds. Clear hierarchy, confident branding and a single understandable message matter more than trying to reproduce every detail from another channel.
DOOH Media can work from an established campaign system or help develop an OOH idea from the start. The creative is adapted across booked formats so it retains its character without ignoring the requirements of each placement.
Creative support
From first concept to supplied artwork
The design process is tied to the media plan, reducing last-minute compromises and specification problems.
02
Billboard design
Build legible, high-impact artwork for roadside and large-format placements.
03
Digital OOH creative
Plan static, animated or motion-led assets suited to the screen environment and booked specification.
04
Artwork adaptation
Translate an approved campaign across sizes, orientations and media-owner requirements.
A clear route from brief to live campaign
A collaborative route to approved artwork
1
Understand
Review the brand, brief, audience, media plan and existing campaign assets.
2
Concept
Develop a clear creative route designed around OOH viewing conditions.
3
Refine
Present, discuss and improve the work until the message and visual system are right.
4
Supply
Prepare final files to the confirmed specifications and support campaign delivery.
Designed with the media plan in view
Creative and placement should strengthen each other
Knowing where an advert will run changes how it should be designed. Roadside, retail, transport and high-dwell digital environments each create different opportunities and constraints.
Talk through the optionsUseful questions
Outdoor creative questions
Can you design a billboard from scratch?
Yes. The team can develop a concept from a brief or work with an existing brand system and supplied assets.
Can one design be adapted across different OOH formats?
Yes, but the layout may need considered changes for different ratios, viewing distances, dwell times and motion specifications.
Do you create animated DOOH artwork?
Digital formats can support animation or motion where the booked network permits it. The approach should match the environment and technical specification.
Who owns the finished artwork?
The current service position is that artwork created for the client is passed to the client for use. Final commercial terms should be confirmed in the project agreement.
Ready when you are
Make the creative earn the attention the media creates
Send the brief, existing assets and planned formats, or start with a blank page and a clear campaign objective.
Start a campaign conversation