Great out-of-home (OOH) advertising begins with compelling creative design. At DOOH Media Ltd, our in-house design team specialises in creating ads that grab attention, convey your brand message, and leave a lasting impression. Whether you have a complete concept in mind or are starting from scratch, we’re here to bring your ideas to life.
A well-crafted design can be the difference between being seen or overlooked. An impactful creative design not only grabs the attention of onlookers but also communicates your brand’s message effectively, fostering brand recognition and leaving a lasting impression. Allow us to explain the importance of compelling design in OOH advertising, discussing elements such as visual hierarchy, colour psychology, and simplicity in design…
Our Creative Design Process
Our creative design process begins with an analysis to understand your brand, objectives, and target audience – usually we do this by looking at your other marketing efforts such as your website and social media to get a feel for your brand values and design prompts. We then conceptualise and develop designs that try to effectively communicate your brand message in the OOH context. We present one or more concept back to you for your review and feedback, refining the design until it aligns with your vision and goals. Basically we keep going until YOU are happy.
Whether you know what you want, or not, we’re here to help
Working with Your Brief:
If you come to us with a brief and existing brand assets, we work collaboratively with you and your guidelines. We analyse your brief, study your brand assets, and propose designs that amplify your brand’s presence in the outdoor environment using the channels you’re booking with us. If you are using multiple sites, we ensure the creative retains its essence across different OOH formats, whether it’s a billboard, a bus wrap, or a digital screen.
Starting from scratch:
For clients starting from square one, we offer a complete creative design service. We develop unique, compelling design concepts that resonate with your audience and reflect your brand identity. Whether it’s a new brand launch or a campaign for an existing brand seeking a fresh look, we ensure your OOH advertising makes a powerful impact.
All artwork created by us for you will have full copyright and ownership passed to you for your own use. This can be great for social media or other platforms you may be using.
Our Design Expertise
Our team of experienced designers specialize in creative design for OOH advertising. From understanding the nuances of designing for large formats to crafting visuals for digital screens, our team has the expertise to create designs that work beautifully in an outdoor context. We know that what works on a screen being driven past at 30mph doesn’t necessarily work on a screen in a high dwell time environment, and design accordingly.
Some of our work:
Let’s make something great!
Contact us today to discuss how we can make your vision come to life.
