01
Roadside digital screens
Create high-visibility presence on selected roads, city approaches and prominent urban locations.
Digital out-of-home advertising
Digital out-of-home advertising planned around place, audience and timing
Use digital screens across roadside, retail, transport and specialist environments to create relevant visibility without losing sight of the campaign objective.
Screen, environment, audience and creative considered as one plan
Flexible
Schedule creative around relevant moments
Place-based
Select environments with a clear audience role
Scalable
Use one area or coordinate wider networks
Digital screens in the physical world
Use technology to strengthen the location, not distract from it
Digital out-of-home advertising, often shortened to DOOH, reaches people through screens in public and commercial environments. Those screens may sit beside roads, inside shopping centres, across transport networks or within venues used by a particular audience.
DOOH Media compares the available environments and buying routes around the brief, including programmatic DOOH where it suits the campaign. Scheduling, creative flexibility and audience context can add value, but the chosen screen still needs a clear reason to be in the plan.
Campaign options
Use digital OOH across the environments that fit the brief
Availability and buying methods vary across networks. The format mix is confirmed around audience, geography, timing and budget.
02
Retail and shopping screens
Reach people in shopping centres and suitable retail environments, often closer to a purchase decision.
03
Transport digital media
Build visibility around rail, Underground, bus and other travel environments where relevant inventory is available.
04
Place-based and venue screens
Explore offices, gyms, leisure venues and other specialist environments when they provide a credible audience context.
Budget and buying
What affects digital OOH advertising costs?
Digital OOH costs depend on location, screen prominence, expected audience, campaign dates, duration, share of screen time, number of screens and the way the inventory is packaged or bought.
Creative production and the number of artwork versions may also affect the campaign budget. DOOH Media can compare current options and explain what changes when coverage, frequency or targeting becomes more specific.
Request current options01
Screen location, environment and expected audience
02
Campaign dates, duration and share of screen time
03
Number of screens, coverage and buying route
04
Static, animated or motion creative requirements
From brief to live campaign
A clear process with the important decisions in the right order
1
Define the job
Agree the audience, geography, timing, objective, creative opportunity and budget.
2
Map the screens
Review suitable networks, environments and live availability.
3
Plan delivery
Set the schedule, screen mix, artwork versions and technical specifications.
4
Activate and review
Coordinate trafficking, launch checks and the reporting supplied with the booking.
Useful questions
Digital OOH advertising questions
What is digital out-of-home advertising?
Digital out-of-home advertising uses screens in public and commercial places such as roadsides, transport networks, shopping environments and venues.
Can digital OOH target different times or audiences?
Some networks allow scheduling by time, day, location or other approved criteria. The available controls depend on the inventory and buying route.
Can the creative change during a campaign?
Often yes. Digital delivery can support several approved artwork versions or scheduled messages, subject to the booked network and production specifications.
How much does DOOH advertising cost?
Cost varies by environment, location, dates, screen coverage, share of time and campaign duration. A brief and budget allow current options to be compared.
Ready when you are
Find the digital screens that have a real role in the campaign
Share the audience, locations, dates, objective and budget. DOOH Media will help you compare suitable digital OOH opportunities.
Start a campaign conversation