01
Station entrances and concourses
Build visibility around high-footfall arrival, departure and interchange areas where suitable sites are available.
Rail and train station advertising
Rail advertising planned around the journeys your audience makes
Reach commuters and travellers through suitable station, platform, concourse and digital rail environments, with the media, creative and delivery coordinated through one team.
Stations, passenger journeys and current inventory checked against the brief
Journey context
Plan around the stations and passenger moments that matter
Classic + digital
Compare suitable formats rather than forcing one route
One delivery team
Media, creative, production and launch coordinated together
Advertising within the journey
Use stations and rail environments for repeated visibility and useful dwell time
Rail advertising can reach people as they enter stations, buy tickets, move through concourses, wait on platforms and continue their journey. Each part of that journey creates different viewing conditions and creative opportunities.
DOOH Media compares suitable current rail inventory around the target audience, geography, dates and budget. London Underground activity is planned separately where that network is the stronger fit.
Campaign options
Choose rail formats around the passenger journey
Exact products and availability differ by station, network and media owner, so the final recommendation is checked against the live campaign brief.
02
Platforms and waiting environments
Use relevant classic or digital formats around passenger dwell time and repeated journeys.
03
Digital rail screens
Schedule suitable static or motion creative across available digital station inventory.
04
Wider station and network packages
Combine selected stations, routes or network opportunities when broader coverage supports the objective.
Budget and buying
What affects rail advertising costs?
Rail advertising prices vary by station, network, passenger context, format, position, dates, duration and current availability. Artwork versions, production and technical delivery can also affect the complete campaign budget.
DOOH Media does not impose a minimum campaign spend, although rail media owners and individual products may have their own booking requirements. Share the available budget and the team can explain the realistic routes.
Request current options01
Stations, routes and passenger journey context
02
Classic or digital format, size and position
03
Campaign dates, duration and live availability
04
Creative versions, production and delivery requirements
From brief to live campaign
A clear process with the important decisions in the right order
1
Map the journey
Define the audience, relevant stations or routes, dates, objective and approximate budget.
2
Check current inventory
Review suitable station formats, packages, availability and booking requirements.
3
Prepare the creative
Adapt the message to the selected sizes, viewing distances and passenger dwell time.
4
Book and deliver
Coordinate media, artwork, production, trafficking and available campaign evidence.
Useful questions
Rail and train station advertising questions
Can a campaign focus on one station?
Sometimes, subject to the formats and booking route available at that station. A small group of nearby stations or a route package may sometimes be more practical.
Does rail advertising include London Underground?
London Underground has its own formats, buying routes and dedicated planning page. Rail and Underground activity can still be considered together when both support the audience plan.
Can rail advertising use digital creative?
Many stations include digital screens, but availability, scheduling, motion rules and technical specifications vary by network, site and media owner.
How much does train station advertising cost?
There is no single rate. Cost depends on the station, format, dates, duration, availability, package and any creative or production requirements.
Ready when you are
Plan rail advertising around the stations and journeys that matter
Share the audience, locations, dates, objective and available budget. DOOH Media will check suitable current rail advertising opportunities.
Start a campaign conversation