01
Broadcast television
Plan airtime around suitable channels, regions, audiences and programme environments.
TV advertising across the UK
TV advertising planned around your audience, budget and campaign goals
Compare suitable broadcast, streaming and addressable TV advertising routes across the UK, with direct planning support from brief and media choice to creative delivery and launch.
Broadcast, streaming and addressable television planning
Broader choice
Compare suitable platforms and products
Flexible reach
Plan around audiences, regions and campaign goals
Direct support
Media, creative and delivery coordinated together
Television across the wider market
Choose the TV advertising route that fits the brief
TV advertising can build reach, trust and attention across broadcast channels, broadcaster streaming services and suitable addressable products. The right route depends on the audience, geography, campaign objective, dates and creative opportunity rather than a single preferred channel.
DOOH Media does not impose an agency minimum campaign spend. Broadcasters, platforms and individual products may set their own booking requirements, so Jon and the team compare realistic options around the audience, geography, dates and available budget.
TV advertising routes
Compare the television opportunities that suit the campaign
Product names, targeting controls and availability change. Recommendations are checked against the live brief before any schedule is proposed.
02
Addressable television
Explore household or audience-led targeting where current products and data options fit the brief.
03
Streaming and BVOD
Compare broadcaster streaming and video-on-demand opportunities around the audience and campaign goals.
04
Newer TV formats
Assess pause ads and other emerging formats when they create a useful and available advertising moment.
Budget and buying
What affects TV advertising costs?
Television prices depend on the audience, geography, channel or platform, programme context, dates, expected delivery and the way the media is bought. A regional broadcast schedule and a targeted streaming campaign are different products and should be compared against the same objective.
Creative production, clearance, versioning and technical delivery may sit alongside the media cost. DOOH Media can explain the complete investment and help adjust audience, coverage, timing or format when a different route would make the available budget work harder.
Request current options01
Audience, geography and coverage requirement
02
Broadcast, streaming or addressable delivery route
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Campaign dates, programme context and expected delivery
04
Creative production, clearance, versions and technical delivery
From brief to television schedule
Move from audience brief to a clear TV advertising plan
1
Define the audience
Agree who needs to be reached, where, the campaign objective, dates and available budget.
2
Compare the routes
Review relevant broadcast, streaming and addressable products, targeting routes and current opportunities.
3
Plan the creative
Confirm the advert concept, production scope, versions, clearance and technical requirements.
4
Book and deliver
Agree the media plan, complete costs, delivery timetable, launch responsibilities and available reporting.
Useful questions
TV advertising questions
Can small businesses advertise on TV?
Potentially, yes. DOOH Media does not impose a minimum campaign spend. Individual broadcasters, platforms and products may have their own booking requirements, but local, regional, streaming or addressable routes can sometimes provide a more focused starting point.
Can TV advertising target a region or audience?
Many products can be planned around suitable regions, audiences or households. The available controls depend on the broadcaster, platform, product, data permissions and current campaign brief.
Can TV and outdoor advertising be planned together?
Yes. Television can build storytelling and reach while outdoor advertising adds physical presence in selected places. Each channel should have a clear role in the audience plan.
How much does TV advertising cost?
There is no single price. Audience, geography, delivery route, dates, expected reach, creative production and technical requirements all affect the complete campaign budget.
Ready when you are
Discuss the right TV advertising route for your campaign
Share the audience, geography, dates, objective, creative position and available budget. Jon and the team will compare suitable current television options without imposing a DOOH Media minimum spend.
Start a campaign conversation