01
Local and regional TV
Build recognition within selected ITV regions rather than defaulting to national coverage.
ITV advertising
Use ITV advertising to add trusted television reach to your campaign
Explore local, regional and national ITV advertising options with planning support that connects audience, geography, budget and creative requirements.
Television planning that can complement local and OOH activity
Flexible reach
Local, regional and national options
Premium context
Advertising around recognised ITV content
Joined up
Coordinate television with wider campaign activity
Television with geographic flexibility
Bring broadcast impact into a targeted campaign plan
ITV advertising can give businesses access to the credibility and emotional impact of television while allowing campaigns to focus on relevant regions and audiences.
DOOH Media can help assess suitable ITV opportunities and coordinate them with outdoor activity where a cross-media approach strengthens the campaign. Available products, targeting and costs depend on the brief and current inventory.
ITV campaign routes
Choose the television opportunity that fits the brief
The final recommendation should reflect the audience, geography, creative, timing and available budget.
02
National ITV activity
Use broader reach where the campaign objective and available budget justify it.
03
ITVX advertising
Explore streaming-led opportunities where audience and product availability fit the brief.
04
Pause ads and newer formats
Assess eligible products such as pause-screen advertising when they provide a useful creative moment.
A clear route from brief to live campaign
Move from audience brief to television schedule
1
Define
Clarify the audience, geography, campaign dates, budget and required response.
2
Explore
Review relevant ITV products, targeting routes and current opportunities.
3
Prepare
Coordinate the schedule, creative route, specifications and approvals.
4
Launch
Confirm delivery and bring available reporting into the wider campaign review.
Cross-media thinking
Television and OOH can play different roles in the same campaign
ITV can add storytelling, trust and reach while outdoor activity builds physical presence and repetition in priority locations. The channels should be connected by a clear campaign idea rather than simply booked side by side.
Talk through the optionsUseful questions
ITV advertising questions
Can small businesses advertise on ITV?
Local and regional options can make ITV more accessible than many advertisers assume. Suitability and cost depend on the market, audience, schedule and creative.
Can ITV advertising target a region?
ITV offers geographic planning options. The available region and product should be confirmed against the live brief.
Can you plan ITV and outdoor advertising together?
Yes. A joined-up plan can define separate roles for television and OOH while keeping geography, timing and creative aligned.
How much does ITV advertising cost?
Costs vary substantially by region, audience, programme environment, product, timing and campaign weight. A current brief is needed for a responsible estimate.
Read the TV advertising cost guideReady when you are
Explore whether ITV belongs in your campaign
Share your audience, location, timing and budget. DOOH Media does not impose an agency minimum campaign spend, although individual ITV products may have their own booking requirements. Looking beyond ITV? Explore wider TV advertising options.
Start a campaign conversation