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Pre-show cinema advertising
Place video creative on the main cinema screen before the feature, subject to the operator, film programme, booking conditions and available inventory.
Cinema advertising UK
Cinema advertising that puts brands in front of an attentive audience
Reach cinema audiences through pre-show advertising, foyer media and other place-based formats across UK cinema environments.
Audience, location and timing shaped around the campaign
Why consider cinema advertising?
Use cinema environments for attention, shared experiences and place-based reach
Cinema advertising reaches people in an environment built around watching and listening. Pre-show media can place a brand on the main screen before the film, while foyer and venue media can add visibility around arrival, waiting and concession areas.
The useful question is not simply which cinemas are available, but which locations, film audiences and parts of the cinema journey fit the campaign. Geography, admissions profile, film slate, screening dates and the media offered by each operator can all affect the plan.
For a useful recommendation, share the audience, target locations, dates, objective and budget. That gives enough context to assess where cinema can add something distinctive rather than treating every venue or screen as interchangeable.
Cinema advertising formats
Choose cinema media around the audience and the viewing journey
Cinema media varies by operator and venue. Main-screen advertising is only one option: depending on the location, campaigns may also use foyer screens, lobby displays or other media around the customer journey.
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Foyer and lobby media
Reach cinemagoers before they enter the auditorium through suitable digital screens or displays in foyer, lobby and concession areas.
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Admissions and event moments
Use selected cinema locations, releases or event periods when the audience and timing support the campaign objective, rather than buying venues on location alone.
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Local and multi-cinema campaigns
Choose individual cinemas for local relevance or use a wider venue network when the campaign needs coverage across several towns, cities or catchments.
Budget and buying
What affects cinema advertising costs?
Cinema advertising costs vary by operator, venue, format, geography, campaign dates, duration, audience requirements and availability. Main-screen media and foyer placements are bought differently, and creative delivery or adaptation can also affect the overall budget.
For an accurate quotation, provide the target audience, locations, campaign dates, duration and approximate budget. If creative already exists, its format and length can be checked against the relevant cinema specifications before booking.
Request current optionsUseful questions
Cinema advertising questions
Can cinema advertising be targeted by location?
Yes, depending on the operator and inventory. Campaigns can often be planned around selected cinemas, towns, cities or wider groups of venues.
What types of cinema advertising are available?
The mix can include pre-show main-screen advertising and, where offered, digital or static media in foyers, lobbies, concession areas and other parts of the venue.
How much does cinema advertising cost?
There is no single UK rate. Price depends on the operator, cinemas selected, media format, campaign length, dates, audience requirements, availability and any creative or production work.
Can cinema advertising be combined with other OOH formats?
Yes. Cinema can sit alongside retail, roadside, transport or other place-based media when those environments help reach the same audience at different points in their journey.
Ready when you are
Plan cinema advertising around the audience, locations and dates that matter
Tell us who you want to reach, where, when and what the campaign needs to achieve. We can then focus the cinema plan on the venues, formats and timings that best fit that brief.
Start a campaign conversation