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Taxi advertising across London and the UK

Taxi advertising that puts your brand into busy streets and city journeys

Use taxi wraps, supersides, door panels and available passenger-facing formats to build repeated street-level visibility across selected towns and cities.

Wrapped London black cab used for taxi advertising

Fleet, formats and coverage planned around the target area

Street-level reach

Visibility through busy streets and city centres

Flexible geography

Plan around one city or wider urban coverage

Format choice

Compare wraps, supersides and passenger-facing options

Advertising that moves through the city

Build presence across the streets, destinations and communities that matter

Taxi advertising moves through town centres, retail districts, hospitality areas, transport hubs, business districts and residential streets. That movement can give brands repeated visibility across a defined urban geography rather than relying on one fixed location.

DOOH Media plans the format and coverage around the campaign objective, current taxi inventory and available budget. Recommendations reflect where the audience is likely to encounter the campaign, not simply where taxis operate.

Campaign options

Choose a taxi format for the way the message will be seen

Format names and availability vary by fleet, supplier and market. Recommendations are confirmed against the campaign location, dates and live taxi inventory.

01

Full and partial taxi wraps

Create high-impact street-level visibility by turning the vehicle into a moving brand canvas.

02

Taxi supersides and door panels

Use prominent side-door and body panels for pedestrians, passengers and nearby traffic.

03

Tip seats and passenger-facing formats

Reach passengers during the journey with suitable interior formats where available.

04

Digital and in-cab opportunities

Explore appropriate digital or in-cab inventory where it supports the audience and objective.

Budget and buying

What affects taxi advertising costs?

Taxi advertising prices vary by town or city, fleet or supplier, format, campaign length, number of taxis, production requirements and demand during the chosen dates.

DOOH Media does not impose a minimum campaign spend, although individual taxi products may have booking requirements. The team can compare current options and explain how coverage, impact, fleet size and duration change the plan.

Request current options
01

Town, city, fleet and likely coverage

02

Wrap, superside, door panel or passenger-facing format

03

Number of taxis and campaign duration

04

Artwork, print production, fitting and removal

From brief to live campaign

A clear process with the important decisions in the right order

1

Define the audience and area

Agree the audience, priority locations, dates, objective and campaign budget.

2

Check current taxi inventory

Review relevant fleets, suppliers, format availability and workable coverage options.

3

Prepare taxi creative

Design or adapt artwork for quick recognition, vehicle proportions and the selected format.

4

Book and deliver

Coordinate media, production, fitting dates and available campaign evidence.

Useful questions

Taxi advertising questions

How much does taxi advertising cost?

Cost depends on the location, supplier, format, number of taxis, campaign length and production. A current location, date and budget brief is needed for an accurate quotation.

Can taxi advertising focus on particular areas?

Taxis are not normally guaranteed to stay on one route, but campaigns can be planned around relevant cities, fleets, ranks, travel patterns or operating areas, subject to the available product.

What is the difference between taxi and bus advertising?

Both are mobile out-of-home formats, but taxis and buses move through cities differently and offer different creative formats, fleet sizes and passenger environments.

Can taxi artwork be adapted from an existing advert?

Yes. The design normally needs to be simplified and rebuilt for the vehicle proportions, viewing distance and production template of the booked format.

Ready when you are

Put your campaign onto the streets that matter

Share the target cities, dates, audience and budget. DOOH Media will help you compare suitable taxi advertising options.

Start a campaign conversation